“Israeli Mar-a-Lago” in Caesarea Sold for a Record \$22 Million via Instagram

Caesarea, Israel — In the largest residential real estate deal in Israel for 2025, a luxury mansion dubbed the “Israeli Mar-a-Lago” was sold last week to an American buyer for \$22 million (approximately 79 million shekels). The deal made headlines not only for its size but also for its unusual method: the entire negotiation and property presentation took place via Instagram.

The mansion, covering around 2,000 square meters on a 4,000-square-meter lot, features a private swimming pool, spacious terraces overlooking the Mediterranean Sea, a wine cellar, elevator, spa area, and a state-of-the-art smart home system. The interior design combines modern aesthetics with Mediterranean classical elements.

According to the realtor handling the sale, social media was the key to attracting international interest: “We posted a video tour of the mansion on Instagram, and within days, we received serious inquiries from buyers abroad.”

The buyer, a Jewish businessman from the United States, said he had been searching for a property in Israel for some time and “fell in love at first sight” after seeing the Instagram post. He is expected to use the mansion as a summer residence.

Real estate experts say the deal is a landmark example of a growing trend — increased interest from foreign investors in Israel’s high-end property market, particularly in prestigious areas such as Caesarea, Herzliya Pituach, and northern Tel Aviv.