Where to Buy iPhone 17 in Israel: Osher Ad Chain Launches Sales at 17 Branches with Reduced Prices

The Israeli supermarket chain Osher Ad has announced the launch of sales for the latest Apple iPhone 17 models through parallel imports. Beginning November 3, customers can purchase smartphones with 256GB of storage at 17 branches across Israel, saving up to 1,000 Shekels compared to official distributors, according to Geektime.

The new devices, imported from the United States, are available in iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max versions (excluding the iPhone 17 Air model). Prices at Osher Ad are significantly lower than market rates:

Model Osher Ad Price (₪) Official Price (Approx. ₪)

• iPhone 17 ₪ 2,999 ₪ 3,999
  iPhone 17 Pro ₪ 4,499 ₪ 5,299
  iPhone 17 Pro Max ₪ 4,999 ₪ 5,799

Purchases can be made only in physical stores. Customers must take a box with a barcode from the shelf and pay for it at the service counter. Online sales and delivery are not available.

The smartphones are currently offered at branches in the following cities: Ashkelon, Beersheba, Hadera, Haifa, Knots, Kfar Saba, Lod, Migdal HaEmek, Netanya, Afula, Petah Tikva, Kiryat Bialik, Kiryat Ono, Kiryat Yam, Rishon LeZion, Tel Aviv, and Talpiot (Jerusalem).

A distinctive feature of these imported models is eSIM-only support (no physical SIM slot) and a larger battery capacity compared to official versions. Warranty services are provided by DCS and Icon Group, although repair times may be longer than at authorized Apple service centers.

Representatives of Osher Ad emphasized that stock is limited and will not be replenished. The company does not intend to become a regular electronics importer — this is a one-time promotion designed to attract customers.

 “We aim to offer our customers great deals on everyday products, including gadgets,” a company source stated.