Assaf Granit Succeeds Haim Cohen: Machneyuda Group to Lead Dining Operations at Microsoft’s Herzliya Campus
The Israeli tech giant Microsoft is preparing for a major shift in its dining services. The Machneyuda Group, led by internationally renowned chef Assaf Granit, has officially won the tender to manage the entire food service system at Microsoft’s Herzliya campus. This contract reinforces Granit’s status not only as a fine-dining star but also as a key player in the corporate catering segment.
The Machneyuda Group’s victory marks the conclusion of a five-year contract with Feed Your Mind, a company owned by another legendary chef, Haim Cohen. For the past several years, Cohen has been responsible for the gastronomic life of Microsoft employees, setting high industry standards for quality. Commenting on the tender results, Haim Cohen noted that business rotation is a natural process and sincerely wished his colleague luck in implementing new ideas.
The scale of the task facing Assaf Granit’s team is impressive: the Herzliya campus spans 55,000 square meters, where approximately 3,000 employees work daily. The Machneyuda Group will now be responsible for creating a diverse menu tailored to the dynamic lifestyle of leading IT specialists. This contract is a significant addition to the group’s portfolio, which already includes successful collaborations with tech giants such as Wix, NVIDIA, Rapyd, and Lightricks.
Special attention during the operator transition was paid to social responsibility. The new project under Granit’s leadership will maintain continuity in an important humanitarian mission: people with disabilities will continue to work in the kitchens and dining halls. Preserving jobs for this category of employees was one of the key conditions, underscoring the ethical stance of both parties to the deal and Microsoft itself.
The transfer of dining management to Assaf Granit highlights the global trend of “restaurantization” in the corporate environment. Employees at modern technology hubs expect a level of cuisine in office cafeterias comparable to the city’s best establishments. Given Granit’s international success and his ability to blend Jerusalem flair with modern techniques, the gastronomic life in Herzliya promises to become even more vibrant and diverse.
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